Coming to a city centre or shopping mall near you soon? The #IceCool Experience concept could be just round the corner! Together with SporteXperience and Ice-World International we have been developing the concept and presented it at SX-Eindhoven on 23 June 2016. It was well received and the plans are going ahead to run a pilot in Assen, NL.
The #IceCool Experience features plenty to do on the ice including skating, curling, freestyle, drift trikes and a ramp for extra thrills. It will also be a great place to hang out and watch cool stuff going on around you. Another special feature, is the plan to use empty retail space and a discussion has started with Bilfinger to use spaces recently vacated by V&D.
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