If you are a returning visitor to the Icebyk website, you’ll notice the website has been updated. Or rather is being updated..

The changes are partly designed to make the whole online content thing more managable and consistent (website – facebook – twitter ).

Obviously the real action is on the ice but the internet is handy to keep you up to date with what is going on! Which reminds me … unfortunately the Icebyk was not selected for the final of the ISPO Brand New competition.